This project was completed as part of the Brand Designer by Design Practice course, where I developed the visual identity for TechTune, a brand focused on electronic music equipment known for its design quality and spirit of experimentation. Drawing on insights from brand sprint sessions, I designed the logo, typography, and color palette to build a strong visual foundation. I also created Instagram content, promotional materials (slides, ads, packaging), and a design system to ensure a cohesive and consistent brand presence.